We were recently called upon by our friends, Child Care Insurance Professionals, to give their website a little Flint Brand TLC. As the leading provider of insurance to child care businesses, CCI Pros needed a design that reflected their standards and service; while accomodating the wealth of information that is necessary for consumers. Given the site’s already large viewership, we thought it best not to make any drastic layout changes, as to not confuse any current readers, but felt their content lacked an overall sense of hierarchy and continuity. While adhering to current brand guidelines, we tightened up the typography adding in some more definitive cues for the reader, which we feel has vastly improved readability and navigation throughout the site.

Check out the project online at www.ccipros.com.