A Look Inside Our Head : Logo Process

Posted in Adventure, Design, Process on November 9th, 2009 by Alex

I absolutely love process threads. As an artist, there’s something very seductive about being able to peak inside someone else’s brain, breaking down their workflow and inspirations behind a specific piece. Some equate an artist revealing their processes to a magician giving away their secrets, and think it devalues the work. However I believe quite the opposite is true.

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The Web Font Dilemma

Posted in Design, Typography, Web on October 14th, 2009 by Alex

As anyone in the office will attest to, I am a stickler when it comes to typography. Poor typography can single handedly ruin a design, and is a tell-tell sign whether or not a designer is worth their weight. Ever since the advent of “web design” bringing good typography to the web has been a struggle for designers. There’s a constant battle between aesthetics and accessibility, and most of the time accessibility wins out. For good reason. With the introduction of CSS (cascading style sheets) our ability to manipulate and set type on the web has been greatly improved. However designers are still greatly restricted when selecting fonts for the web.

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