Perhaps one of the most surefire ways to simultaneously elicit emotions of rage and despair in your designer is to remark “I’ll know it when I see it.” To a designer, that roughly translates into, “I have no idea what I want, but I’ll expect you to produce revision after revision until we run out of time and money settling on something neither of us are that happy with.” Simply put, “I’ll know it when I see it” kills dialogue and puts the designer / client relationship on a fast track to Revision Hell, complete with micro-management and an endless sea of comps. Read more »