This Guy! In spite of the fact that Google has grown from it’s garage-based start-up roots into something slightly more Orwellian, I am still incredibly enamored with this company. I have always liked Google for the relevant search results, Google Maps, Gmail and News to mention a few. This week I have found a new reason to love Google. Google Docs. Read more »

In every piece we create, we must consider scale. Whether it’s a logo that needs to retain legibility and meaning when viewed at both very small and large sizes, or a billboard, which must make an immediate impact at a very large size, determining scale and designing appropriately is a critical step of the process. No matter what size the work is, it should define a sense of scale by contrasting and connecting the elements to real world experiences.

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